Over the years, physical diaries, photo albums and shoe boxes have kept our personal memories safe.
A generation from now, printed matter might not exist. We are already relying on hard drives, websites and mobile phones to store our digital memories. Our lives will be downloaded as a matter of course for future generations to examine, adore or even ignore.
Lose your phone and you lose more than your handset and your SIM card: pictures of loved ones, video clips from a happy moment and those texts you could never delete. These cherished experiences face extinction without a safe home. Bluebook from O2 is a natural step in memory gathering – free online storage for numbers, texts and photos. You can dictate your life to Bluebook, so nothing is lost.